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TARGETED STRATEGIES

Advertising, Direct Email and Mail Marketing, Search Engine Marketing and Outbound Calling in Indianapolis, Indiana & South Florida including Fort Myers and Naples

Targeted strategies are what set the most successful companies apart from the rest. Without having targeted strategies, a sales team has no direction or focus in its search for new business - kind of like a new home builder without a blueprint.

Acquiring targeted strategies can be as simple as saying "I'll sell this product to companies in that industry." Sometimes markets are obvious and that method works, but it's usually not that simple or easy. Eventually, the obvious prospects dry up and leads become scarce. Even when leads remain plentiful, implementing a successful marketing campaign to reach and qualify prospects takes time and manpower. That's where MarketWise Solutions takes over.

Extensive Experience With Diverse Disciplines

We have extensive business development, consultation and strategic planning experience that includes successful implementation of most forms of targeted business-to-business marketing strategies, including, but not limited to:

  • Outbound Telemarketing
  • Search Engine Marketing
  • Direct Mail Marketing
  • Trade Show Marketing
  • Print Advertising
  • Internet & Web Marketing
  • Articles in Trade Publications
  • Email Marketing
  • Public Relations

A Targeted Strategy Example

Here's a prime example of an effective targeted strategy with which MarketWise Solutions has extensive previous experience with, and which we could provide for you. First, we would analyze your existing customers and create a new database of companies that have the same corporate profiles as your best customers. The lists we produce for our clients immediately become highly-valued corporate assets because they contain the names of many future customers.

We can create your new database from scratch or use your existing prospect list as a foundation. We can also develop databases for new companies that do not have an existing "best customer" profile.

The prospects in the database we create for you will most likely have an immediate or eventual need for your products or services. Then, it's just a matter of:

  1. Establishing contact with the proper person in the targeted company.
  2. Determining the company's needs and qualifying the prospect's interest in your offering.
  3. Developing a long-term relationship with interested prospects based on your understanding of their business.
  4. Maintaining top-of-mind awareness through consistent communications, so you get the first call when a need arises.

Targeted Strategies: A Better Approach

Of course, it's never as cut and dried as 1-2-3-Done-Deal, but implementing a proven targeted strategy certainly a better approach than aimlessly trying to sell to "anybody who'll buy" or, even worse, not doing anything at all except faithfully believing that "Sales will pick up when the economy gets better." It's not about the economy, it's about your strategies and timely efforts compared to those of your competitors.

If you need assistance establishing and implementing a targeted strategy for obtaining qualified leads, give us a call at 317-564-4898 or submit our contact form or send us an e-mail to set up an exploratory conversation, so you can learn more about how we can help open new sales channels and improve existing client relationships.


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MarketWise Solutions, Inc.    -    Indianapolis Office
599 Industrial Drive, Suite 201    -    Carmel, Indiana 46032
Tel:  317-564-4898    -    Fax:  866-458-5404
Email:  
Info@MarketWiseSolutions.com
Serving Central Indiana, Indianapolis, Carmel, Zionsville, Bloomington, Columbus, Evansville, Terre Haute, Shelbyville, Noblesville, Lebanon, Lafayette, Ft. Wayne, South Bend, as well as Ohio, Kentucky, Michigan, Illinois, Chicago, Louisville, Cincinnati, St. Louis, South Florida, Fort Myers, Naples, and other areas of the United States, as well as Canada and Europe.
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