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 SUCCESSFUL SEARCH ENGINE MARKETINGSearch Engine Optimization (SEO) and Pay-Per-Click (PPC) Services Company in Indianapolis, Indiana, & South Florida including Fort Myers, West Palm Beach, and JupiterSuccessful search engine marketing (SEM), search engine optimization (SEO) and/or pay-per-click (PPC), can deliver a seemingly never-ending stream of leads to your business. B2B commerce is reality, whether your customers are buying online or researching for a new supplier or solution via the internet, these are business activities that affect the success of your business. MarketWise Solutions currently has many successful search engine marketing and optimization campaigns active on the Internet, and we are willing to share our knowledge and experience with you for a fair price. We have learned a great deal about successful search engine marketing and optimization since we began optimizing our clients' websites in early 2002 – the good ol' days of Search (before it had a capital "S"). If you recall, 2002 was a pretty dreadful economic year for B2B, and everyone else for that matter. That's when many companies looking to survive the market downturn began scraping the bottom of the barrel for their marketing dollars and demanding the absolute best possible ROI. On top of that, to be sure of the ROI, companies wanted the marketing department to be accountable -- to accurately track the cost for every lead and sale generated from the under-funded campaign, down to the penny. And Then There Was SearchWhile everyone was blaming the Internet and technology for the ills of the world during 2002, Google was slowly but surely emerging as one of the most powerful source of information and influence in the business world. Successful search engine marketing and optimization was generating so much economic activity and substantiated promise, that on the December 9, 2002 The New York Times declared we had entered the 'Google economy' in its weekly New Economy column. Many of the few marketing managers who didn't lose their job in 2001 or 2002 kept it because they implemented a very cost-effective and successful search engine marketing and optimization campaign, and they generated qualified leads during hard times. The Age of Optimization, for lack of a better term, is still in its early phase, but that will end soon - locking out the latecomers. About twice as many websites are optimized today compared to a year ago, and twice as many as that will probably exist within the next six months, because this very affordable and effective tool is what's being talked about at every water cooler, juice bar and coffee emporium. You can track your ROI to the penny with Search! Everywhere that companies are looking to lead their industry, companies are implementing a successful search engine marketing and optimization strategy. This is happening right now, as you read this, so every day the competition increases and the leads are further divided up. This is one marketing opportunity that should not be delayed by any company. Not Too Late, Yet, To Begin Successful Search Engine Marketing and OptimizationTime still exists to begin a successful search engine marketing and optimization program that will have a long-term positive impact on your company, and perhaps your career. But not much time. The most desired real estate on the Internet is now Page One of the Big 3 search engines' Search Engine Results Page (SERP), and all of that space will be taken very soon industry by industry. (For more on the Big 3 of Search, read The Current State of Search Engine Marketing). A successful search engine marketing and optimization program is perhaps the one arena in which small and mid-size companies can compete toe-to-toe with the big boys. The major search engines do not discriminate against smaller companies. Their ranking algorithms treat all web pages exactly the same, so everyone has an equal opportunity to achieve a Page One ranking. That's where we come in. Small and Mid-Size Companies Can Have Successful Search Engine Optimization Too!MarketWise Solutions helps small and mid-size companies take full advantage of successful search engine optimization campaigns to the point where new customers (not just prospects) now find our clients from across the street to halfway around the globe, literally, in a matter of seconds. And the people who find our clients are ready, willing and able to spend money — and they do spend money — dollars, yen, pounds, euros, etc. — you get the point. We have optimized many websites and obtained hundreds of Top rankings for our clients' most important keyword phrases, including dozens of #1 rankings on the Big 3 – and we are ready to optimize your website if you are willing and able to embrace the new B2B marketplace. Successful search engine marketing and optimization is much more cost-effective than just about any other method of generating highly-qualified leads — and we have the first-hand case studies to prove it and share with you. Successful Search Engine Marketing and Pay-Per-Click AdvertisingSearch Engine Optimization is one part of Search Engine Marketing. Thanks to pay-per-click advertising services like Google's AdWords and Yahoo Search Marketing (formerly Overture), you can now create an advertising budget and know what type of return to expect. A bid is made for a specific and relevant keyword. The company with the highest bid is placed first in the sponsored links on the Search Engine Results Page (SERP). The company with the next highest bid is placed below the first, and so on (note that this is "in theory" – Google actually ranks their PPC advertisers based on a variety of factors, not just the bid amount). A company is only charged when a user clicks on the paid link. A maximum daily, weekly, or monthly budget is set, making it easy to establish a fixed marketing budget. And PPC campaigns are growing fast! In fact, "according to the Fathom Online Keyword Price Index, the prices that advertisers paid to buy search engine keywords increased on average 11 percent from April 1-30, 2005. The data indicates that online auction of keywords is attracting more advertisers who are learning how to maximize their ROIs by taking advantage of purchasing opportunities when consumers come online with a strong intent to buy." (From Media Post email in April 2005). If you would like references and testimonials from a few of our satisfied search engine marketing clients, give us a call at 317-873-6976 or submit the form below or send us an e-mail to set up an exploratory conversation, during which you can also learn even more about how we can help your company take advantage of this exciting and proven B2B lead generation opportunity.
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