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B-to-B SERVICES
Strategic Analysis for Business-to-Business Lead Generation in Indianapolis, Indiana & South Florida including Fort Myers, West Palm Beach, and Jupiter
MarketWise Solutions provides the comprehensive
services required to generate qualified leads for our B-to-B clients.
We believe in using the tools and tactics of
Integrated Marketing Communications to accomplish our clients' goals, but any specific tool or
tactic is only implemented when it fit the needs of an appropriate
targeted strategy.
We serve as a fully-staffed marketing
department for our clients, and we are responsible for assisting with or overseeing their
marketing and lead generation efforts. We perform comprehensive
services that begin with market research and end with qualified leads
that we pass along to our clients' sales manager. And everything
in-between.
Get More Customers Like Your Best Customers™
A qualified lead is like a gold key that unlocks the
door to a new business relationship. To find those golden keys, we use
your existing customer data combined with market research to create a
profile of your "best customer" and a unique database of companies
that match that profile. Then we establish and build a relationship
with the right person or people in those companies.
If we were to write the textbook that fully explains
what we can do to generate qualified leads and new relationships for
your company, these would be the chapter titles:
1. Marketing Situation
Assessment
2. Past Customer Analysis / Data Mining
3. Internet Exposure Analysis / Assessment
4. Search Engine Marketing: Optimization & Keyword
Advertising
5. Creating and Managing Internet Domain Addresses
6. Industry Exposure Analysis / Assessment
7. Competitor and Industry Research
8. Sales Analysis and Forecasting
9. Analysis of the Sales Process
10. Developing Successful Proposals
11. Public Relations Plan Analysis / Assessment
12. Writing Effective Press Releases
13. Writing Trade Publication Articles and Getting Them Published
14. Advertising Plan Analysis / Assessment
15. Working with Agencies and Design Firms
16. Thomas Register Advertising Plan Development
17. Thomas Register vs. Thomas Regional
18. Tradeshow Attendance Analysis / Assessment
19. Implementing Successful Tradeshow Strategies
20. Developing Tradeshow Booths and Graphics
21. Developing Marketing Communications Materials
22. Creating Comprehensive Industry Exposure Plans
23. Creating and Using an Industry Priority Matrix
24. Developing and Implementing Targeted Marketing Plans
25. Successful Lead Generation Techniques
26. Cold Calling Effectively
27. Using Direct Mail (e-mail and traditional mail)
28. Effectively Tracking and Following-Up on Leads and Prospects
29. Establishing and Maintaining a Marketing Database
30. Using Networking and Industry Affiliations
31. Developing a Comprehensive Marketing Plan
32. Conducting Customer Satisfaction Surveys
33. Conducting a SWOT Analysis
34. Customer Relationship Management (CRM)
It would be
a thick textbook because effective marketing is an extensive discipline
that takes time and experience. That time and experience is the
service we provide to our clients -- and the service we could
provide to your company so you can
Get More Customers Like Your Best Customers™.
If you need assistance generating qualified leads
and building new relationships within your target markets, give
us a call at 317-873-6976 or submit the form below, or send us an e-mail
to set up an exploratory meeting and learn more about how we can
help you open new sales channels and improve existing client relationships.
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MarketWise Solutions,
Inc. - 4843 W. 106th Street
- Zionsville, Indiana 46077
Tel: 317-873-6976 - Toll-Free: 800-717-8670
- Fax: 317-873-6203
Email: |
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Serving Central Indiana: Indianapolis, Carmel,
Speedway, Bloomington, Noblesville
South Florida: Fort Myers, West Palm Beach, and Jupiter
North America |
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© 1999-2008 MarketWise Solutions,
Inc. All Rights Reserved. |
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