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In this issue: How to Prepare Your Marketing Effort The economic indicators, though still a bit uncertain, seem to be pointing in the direction of some modest growth. Is your marketing effort in a position to capitalize on this growth? You should be proactively contacting all of the prospects for your products and services in advance of their needs, which may be right now. It is a near certainty that our economy, once it ramps up, will grow at a much slower pace than in the past, so the competition is going to be more fierce than ever. You need to give your company an advantage! You've heard it many times before... "people buy from relationships"... and this could never be more true than today. Building relationships with your prospects, as well as your existing customers, is crucial for success in a highly competitive market. The following is a short list of important steps you need to be taking right now:
We specialize in "B2B Lead Generation" for small industrial manufacturing and engineering-oriented service firms. Complex technical products and services are our specialty. We function as an extension of your company, truly becoming your marketing department. We are also affordable (or possibly even free, when you consider the qualified leads we generate). We look forward to hearing from you, and to becoming your most valued marketing resource. |
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