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INTEGRATED MARKETING COMMUNICATIONS SERVICES PLAN

Strategic Business-to-Business Marketing Communications, Search Engine Optimization and Lead Generation in Indianapolis, Indiana & South Florida including Fort Myers and Naples

The concept of having an integrated marketing communications services plan is all about effectively coordinating your efforts to produce a sale in a targeted market. This concept applies to candy bars in a California convenience store, shipping overnight packages from Paris to Piscataway, or a million-dollar capital equipment installation in an Indiana manufacturing plant.

Without some form of an integrated marketing communications plan, and coordinated efforts toward a common sales goal, hardly anything of value would exchange hands due to a lack of awareness, conflicting agendas and distribution channel confusion.

MarketWise Solutions helps eliminate marketing conflicts and confusion while increasing qualified leads from your target markets. We coordinate all of your marketing efforts into a single, cohesive set of targeted strategies and tactics.

We develop a comprehensive business marketing plan and then implement all of the required activities through our extensive set of integrated marketing communications services, which are designed to effectively and profitably bring your plan to the expected conclusion. We are held accountable for the results of our efforts - and that's the way we like it... and the way our clients like it.

A Virtual Integrated Marketing Communications Department: All The Benefits Without The Additional Staff

MarketWise Solutions operates as your marketing department -- becoming a true extension of your company by providing ongoing strategic advice and our complete array of integrated marketing communications services -- all based on our decades of experience. You get the benefits of having an entire team of experienced and talented specialists available to you at any time without having to add additional staff.

The monthly work depends on your particular needs and budget -- we have no pre-set packages of services because every company has different needs. Each month, we allocate your designated hours to the specific lead generation activity you need, whether it's outbound calling / telemarketing, search engine optimization, sales material design, trade show strategy development or any of the dozens of integrated marketing communications services we provide.

Strategic Consultation: Get More Customers Like Your Best Customers™

We define your most profitable products and services, and then identify companies that have a very high probability of needing them, based on a similar demographic / firmographic profile to your best customers. It's a simple concept:

Get More Customers Like Your Best Customers™

Successful large companies understand this approach very well. However, it is too often ignored by small and mid-size businesses, because it is out of their comfort zone, and it's easier doing what's always been done before.

Most businesses are started by entrepreneurial individuals with a specific passion and talent. Unfortunately, many entrepreneurs do not have much of a marketing or lead generation background. Their specialized expertise and abilities are sufficient to get new companies off the ground and running, but once the momentum of the first few years settles down, these companies often find themselves in distress because of an empty sales pipeline..

That is frequently when MarketWise Solutions helps companies, by developing a business marketing plan and the lead generation strategies to accomplish it.

We also take great pride in our ability to help established, profitable and highly-technical companies conquer new markets, increase existing customer spending, and improve profit margins through our integrated marketing communications services. We help innovative, leading-edge companies step up to the next level.

Business Communications: Building and Sustaining Successful Brands Requires Consistent Messages

Business communications are at the heart of any enterprise, because otherwise, no one would know you had a product or service to offer. "Spreading the word" through a combination of available media - advertising, public relations and the many other forms of integrated marketing communications - is the only way of effectively establishing yourself in the marketplace.

Successful brands are built on the continual positive perceptions of loyal customers who trust that their product experiences will remain consistent each and every time. You can only ensure the perceptions and expectations of your brand become, and remain, consistent through steady and coordinated marketing communications to all of your customers, prospects, and other product stakeholders - internal and external - throughout your distribution channels.

At MarketWise Solutions, we help develop your brand and build your business by creating and delivering consistent and targeted messages throughout the spectrum of your corporate communications. We make sure that, no matter which of our integrated marketing communications services you use, what you say is exactly what you mean and your carefully constructed message reaches the exact target intended to produce a desired behavior. That way, all of your stakeholders - customers, staff and all others whose actions affect your eventual success - have the identical perceptions, expectations and motivations.

Full Spectrum of Integrated Marketing Communications Services For Your Business Plan

Some of the integrated marketing services we provide are:

  • Database Development and Maintenance:
    • Identification of your best markets to pursue, and your best prospects in those markets.
    • List building and on-going communications campaigns.
  • Relationship Building and Maintenance through:
  • Internet Services
  • Industry Exposure Planning through:
  • Print & Multimedia Collateral Creation
  • Business Plan & Marketing Plan Development
  • Corporate Identification and Branding
    • Corporate Identity Design
    • Product Naming and Due Diligence
    • Stationery and Business Cards
    • Instructional Design and Training Materials
    • HR Manuals and Forms
    • and other brand services
  • Writing Services
    • Trade Journal Articles
    • Newsletters
    • Press Releases
    • Advertising & Direct Mail Copy
    • Video Scripts
    • Government Grant Proposals
    • Sales Proposals
    • Multimedia Programs
    • and more
  • Customer Retention Programs
    • Mailing and Email Programs
    • Customer Follow-up Calls
    • Loyalty and Discount Program Development

Building Relationships Through Integrated Marketing Communications Is Crucial

Building relationships with your prospects, as well as with your existing customers, is crucial for success in a highly competitive market. The tasks required to build and maintain business relationships are neither expensive nor extremely complicated, but they do require resources and expertise that your company may not have available.

Some of the industries in which we build relationships include:

  • Chemicals
  • Commercial Property Management
  • Consumer Products Distribution
  • Engineering
  • Electronics
  • Environmental
  • Financial Services
  • Food & Beverage
  • Healthcare Products
  • Industrial Design
  • Manufacturing - Heavy
  • Manufacturing - Light
  • Materials Processing (non-metal)
  • Medical Devices
  • Metal Processing
  • Mining
  • Paints & Coatings
  • Petro-chemical
  • Pharmaceutical
  • Power Generation
  • Pulp and Paper
  • Real Estate Development
  • Technology
  • Telecommunications
  • Transportation - Automotive
  • Transportation - Aviation
  • Transportation - Marine
  • Transportation - Railroad
  • Other Markets

If you need assistance with your integrated marketing communications services or with general business and marketing strategies, give us a call at 317-564-4898, or submit our contact form, or send us an e-mail to set up an exploratory meeting and learn more about how we can help you open new sales channels and improve existing client relationships.


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MarketWise Solutions, Inc.    -    Indianapolis Office
599 Industrial Drive, Suite 201    -    Carmel, Indiana 46032
Tel:  317-564-4898    -    Fax:  866-458-5404
Email:  
Info@MarketWiseSolutions.com
Serving Central Indiana, Indianapolis, Carmel, Zionsville, Bloomington, Columbus, Evansville, Terre Haute, Shelbyville, Noblesville, Lebanon, Lafayette, Ft. Wayne, South Bend, as well as Ohio, Kentucky, Michigan, Illinois, Chicago, Louisville, Cincinnati, St. Louis, South Florida, Fort Myers, Naples, and other areas of the United States, as well as Canada and Europe.
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